What is the difference between GEO and SEO?

SEO focuses on ranking higher in Google's search results, so in the list of blue links. GEO focuses on being cited by generative AI search engines like ChatGPT, Perplexity and Gemini, which give one summarized answer instead of a list. They share the same base, but GEO asks for extra work on citability, schema markup and substantive authority. You need both to be found everywhere.

Does GEO replace my existing SEO agency or approach?

No. GEO does not replace SEO, it builds on it. Classic SEO remains your foundation for visibility in Google, while GEO makes sure you are also visible in AI answers. We combine both in one approach, so your customer finds you wherever they search, in the search engine or in the AI conversation.

How do you measure whether GEO works?

We start with a baseline of your current visibility in Google and in AI answers. Then we track monthly how often and where your brand is mentioned in ChatGPT, Perplexity, Gemini and Google AI Overviews, compared against your competitors. That way you see the growth in mentions, citations and traffic in black and white, instead of guessing.

Pillar 01 · GEO Research & Intelligence

Know how AI sees you

Your next customer isn’t googling, they’re asking AI. We research how your brand, products and competitors appear in the answers of ChatGPT, Perplexity, Gemini and other language models: where you’re mentioned, where your competitor is, and why. You get a clear picture of your visibility in the AI era, backed by data instead of gut feeling, and a concrete roadmap to improve it.

Get a GEO scan

GEO/AEO audit & competitor benchmark
Source & citation analysis
Content authority roadmap
Continuous visibility monitoring

01

The problem

Search behavior is shifting to AI. Classic SEO alone is not enough.

Your customer no longer just googles. They type a full question into ChatGPT, ask Perplexity for a comparison, or lean on the AI summary above the Google results. If your brand is not in there, you simply do not exist in that conversation.

Those AI answers work differently from the ten blue links. They cite sources that are clear, factual and easy to reuse. A page that ranks perfectly in Google can stay completely invisible in AI answers. Classic SEO remains your foundation, but it now covers only part of the visibility your customer uses today.

That is where GEO research comes in. We measure exactly how AI sees you and your competitors, and turn that into a plan to win on both fronts: getting found in Google and getting cited by the AI search engines where your customer increasingly starts.

02

Definition

What are GEO and AEO?

GEO (Generative Engine Optimization) optimizes your website and content so that generative AI search engines, ChatGPT, Perplexity, Gemini and Google AI Overviews, recognize, trust and cite your brand in their answers.

AEO (Answer Engine Optimization) is closely related and focuses on becoming the answer to your customer’s question. Where SEO is about ranking higher in a list of links, GEO and AEO are about being cited in the answer itself.

SEO: higher in the list of Google search results.
GEO: getting cited by generative AI (ChatGPT, Perplexity, Gemini, AI Overviews).
AEO: becoming the direct answer to the question, in every channel.

03

Our approach

From citable to measurable

We tackle your visibility along five axes that reinforce each other. No isolated tricks, but one coherent engine, measured monthly instead of guessed. People keep control and strategy; AI does the heavy search and analysis work in the background.

GEO/AEO audit & competitor benchmark

We measure how your brand, products and competitors appear in AI answers: where you’re mentioned, where your competitor is, and why. A clear baseline of your visibility in the AI era.

Source & citation analysis

We trace which sources the language models actually cite on your core questions, and what it takes for your pages to be quoted: clear answers, factual structure, schema markup, llms.txt.

Content authority roadmap

We build substantive authority around your topics, so AI models recognize your brand as a reliable source. E-E-A-T, entities and evidence-based content instead of hollow SEO text.

Continuous visibility monitoring

We measure where and how often your brand is mentioned in AI answers, track your competitors and adjust based on real data.

GEO & AI strategy consultancy

Need more than a report? Our consultants work alongside your team to translate the findings into strategy and execution.

04

Deliverables

What you get

Concrete deliverables that demonstrably improve your visibility, not a vague advisory report that disappears into a drawer.

A GEO/AEO baseline: how visible are you right now in ChatGPT, Perplexity, Gemini and Google AI Overviews?
A competitor benchmark: where your competitors are mentioned, and why.
A citability score per key page, with concrete rewrite recommendations.
A technical GEO foundation: schema markup (JSON-LD), llms.txt and accessibility for AI crawlers.
A content authority roadmap around your core topics and search questions.
A monthly monitoring dashboard of your brand mentions in AI answers.

05

Process

How it works, in four steps

A clear process with fixed touchpoints. You always know where you stand and what the next step delivers.

GEO scan
We measure your current visibility in Google and in AI answers and map out your citability and competitors.
Strategy & priorities
We translate the scan into a concrete roadmap: which pages, topics and technical fixes deliver the most.
Optimize & build
We make content citable, lay down the technical GEO foundation and strengthen your authority.
Monitor & grow along
We track your AI mentions monthly, report the growth and adjust as the search engines change.

06

Proof

What it delivers

GEO is not an abstract promise. We steer on numbers and make visible what you get back. The exact outcome depends on your starting position and market, which is why we work with concrete goals from the baseline onward.

4

AI engines monitored side by side: ChatGPT, Perplexity, Gemini and Google AI Overviews

1

baseline first: every engagement starts by measuring where you stand today

12×

per year we measure your share of AI answers, benchmarked against your competitors

0

guesswork: every recommendation is backed by measured data

07

Who it is for

Who is this for?

For marketers and leadership who do not want to wait until the competitor becomes the answer in AI. Whether you are a larger company that wants tailored visibility across multiple brands, or an SME that wants to stand out smartly in your region or niche: we build an approach that fits your scale and ambition.

GEO research is the first pillar of our journey: first you know where you stand. Then you win and keep customers with it, and you make your organisation smarter along the way. You start where it matters most for you.

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FAQ

Frequently asked questions about GEO research

GEO is optimizing your website and content so that generative AI search engines like ChatGPT, Perplexity, Gemini and Google AI Overviews recognize and cite your brand in their answers. Where classic SEO is about ranking higher in a list of links, GEO is about being cited in the AI answer itself. It builds on your SEO foundation with extra attention to structure, authority and citability.

AI models cite sources that are clear, factual and easy to reuse, and that are recognized as reliable on a topic. Concretely: clear answers at the top of your content, correct schema markup, an llms.txt file, accessibility for AI crawlers and demonstrable authority around your topic. We optimize these factors and then monitor monthly whether and how often your brand actually appears in ChatGPT answers.

Ready for the next step